You know it's all about that Branding Strategy
Strong Brands First. Always.
We ask more questions that start with, “Why?” And help find answers to bring your story to life.
Our philosophy is always strategy first – then execution. But what does that really mean? What is brand strategy?
Marty Neumeier, writes in his book, The Brand Gap, “a brand is the gut feeling by your customers about your product or service.” It’s an intangible feeling about your business. That feeling comes from a collection of experiences with that brand. If the messaging and approach is cohesive, then you get the most control over the brand experience. Through our Brand Workshop we establish the groundwork for your brand’s strategy.
Is a Brand Workshop what my organization or business needs?
Starting a new business or launching a new product is the time to develop your brand’s foundation. That foundation must evolve from a research-driven approach. As consultants, we can help shine the light on what makes your brand different or unique. Your brand is more than a logo, but we make those too.
A strong brand has consistent, clear, messaging and visuals. We help define the brand image and make sure it’s executed consistently everytime. Every disconnect experienced by your customers affects their loyalty. Reduce the ripples and maintain brand consistency.
Tradition is a beautiful component of every brand story, but sometimes a refresh or a rebrand is needed to help modernize a business. When organizations shift goals or services, it’s critical that messaging and visuals reflect that same shift.
Typical Brand Workshop